Republican presidential front-runner Donald Trump will speak to minority business leaders in the key primary state of South Carolina on Wednesday, as he tries to dispel the notion that his tough talk alienates swaths of voters.

Trump will speak before the Greater Charleston Business Alliance, which supports minority businesses and is affiliated with the South Carolina African American Chamber of Commerce.

South Carolina is one of the first U.S. states to hold a contest in the process of picking the Republican nominee for president in the November 2016 election.

Trump also will speak at an event in Columbia, the state capital, hosted by South Carolina’s Republican U.S. Senator Tim Scott.

The real estate mogul and reality television personality could use his appearance before the business group to try to repair his image after upsetting various groups with brash talk, said Scott Huffmon, a professor at Winthrop University in South Carolina.

Trump has infuriated Hispanic groups with harsh words on illegal immigration, and he has drawn criticism for various comments about women and, most recently, for not reprimanding a man at a campaign event in New Hampshire who disparaged Muslims

“He wants to be seen as the kind of Republican candidate that has strong feelings but no prejudice, that has decided policies but no bigotry,” Huffmon said.
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